Monday, November 27, 2006

One in five consumers open to cosmetic surgery

One in five global consumers said they would consider having cosmetic surgery and Russians are most receptive to the idea, a survey by market researcher ACNielsen shows.

Nearly half of Russians surveyed said they would be prepared to have cosmetic surgery when they are older, followed by Greeks and people in Baltic countries.

However, 94 percent of Hong Kongers were against having surgery to enhance their looks as were 92 percent of Indonesians and 91 percent of Japanese and Malaysians.

Teenagers and 20 somethings were more receptive to the idea of cosmetic surgery later in life than older consumers, according to the survey, which polled 22,780 Internet users in 41 markets worldwide.

Copyright © 2006 Reuters Limited.

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